RushCard, Lease A Wheel, and Redefining “Support Black Company”

RushCard, Lease A Wheel, and Redefining “Support Black Company”

On October 12, Russell Simmons’ economic product RushCard Prepaid Visa (released by MetaBank) suffered a “glitch” that features led to lack of usage of funds for lots and lots of customers. Prepaid cards in many cases are utilized by lower-income customers that are unbanked, individuals who frequently require that cash like…yesterday. Correctly, RushCard users are far more than a small mad at “Uncle Rush” Simmons. We don’t have RushCard, but I’m some of those individuals peeved at hip-hop trading in on appeal to greatly help fleece poor people.

I recall the very first time We have you ever heard a Rent the Wheel advertisement. I happened to be surviving in Atlanta, driving to your workplace, as soon as the familiar vocals of Ludacris arrived through my speakers.

My first thought: Is this Negro hawking leasing rims that “crush those small mother and pop music wheel shops within the bonnet??” No monetary consultant well worth their salt would inform Chris Bridges it is best if you hire a couple of dubs. But here he had been, on metropolitan Atlanta radio (The “People’s” Station), telling other Ebony people doing exactly that. I am able to guarantee you that spot didn’t operate on channels aimed toward primarily White audiences. (more…)

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